Scaling through exceptional
customer experiences (CX)

Scaling through exceptional
customer experiences (CX)

Scaling through exceptional
customer experiences (CX)

Journeys unlock CX opportunities

Journeys unlock CX opportunities

Journeys unlock CX opportunities

We help you understand your customers deeply, identify pain points and opportunity zones to design experiences that drive personalisation, differentiation, and loyalty.

We help you understand your customers deeply, identify pain points and opportunity zones to design experiences that drive personalisation, differentiation, and loyalty.

MAPPING
Macro & micro interactions

MAPPING
Macro & micro interactions

MAPPING
Macro & micro interactions

Get a clear view of how customers interact with your brand across channels to build personalisation

Get a clear view of how customers interact with your brand across channels to build personalisation

Get a clear view of how customers interact with your brand across channels to build personalisation

ANALYSING
Customer pain points

ANALYSING
Customer pain points

ANALYSING
Customer pain points

Identify, analyse and measure customer challenges and emotions at every touchpoint to increase satisfaction and loyalty

Identify, analyse and measure customer challenges and emotions at every touchpoint to increase satisfaction and loyalty

Identify, analyse and measure customer challenges and emotions at every touchpoint to increase satisfaction and loyalty

DESIGNING
Customer journeys

DESIGNING
Customer journeys

DESIGNING
Customer journeys

Find opportunity zones to develop unique touchpoints that help your brand standout and compete

Find opportunity zones to develop unique touchpoints that help your brand standout and compete

Find opportunity zones to develop unique touchpoints that help your brand standout and compete

CX transformation through
Journey Management

CX transformation through Journey Management

CX transformation through Journey Management

Data backed customer insights

Data backed customer insights

Data backed customer insights

Use real data, not guesswork. Our insights help you focus on what truly matters driving high-impact, high-ROI initiatives. Make smarter decisions that connect with your customers and drive real results

Use real data, not guesswork. Our insights help you focus on what truly matters driving high-impact, high-ROI initiatives. Make smarter decisions that connect with your customers and drive real results

Use real data, not guesswork. Our insights help you focus on what truly matters driving high-impact, high-ROI initiatives. Make smarter decisions that connect with your customers and drive real results

Targeted improvements  

Targeted improvements  

Targeted improvements  

We concentrate on specific, high-impact improvements to create meaningful changes in your customer experience. This approach boosts efficiency and leads to significant cost savings, ensuring your CX transformation is sustainable and effective

We concentrate on specific, high-impact improvements to create meaningful changes in your customer experience. This approach boosts efficiency and leads to significant cost savings, ensuring your CX transformation is sustainable and effective

We concentrate on specific, high-impact improvements to create meaningful changes in your customer experience. This approach boosts efficiency and leads to significant cost savings, ensuring your CX transformation is sustainable and effective

Measurable business outcomes

Measurable business outcomes

Measurable business outcomes

We make customer experience measurable. Our approach turns CX initiatives into real business results driving ROI, increasing retention, improving efficiency, and fuelling long-term growth

We make customer experience measurable. Our approach turns CX initiatives into real business results driving ROI, increasing retention, improving efficiency, and fuelling long-term growth

We make customer experience measurable. Our approach turns CX initiatives into real business results driving ROI, increasing retention, improving efficiency, and fuelling long-term growth

Build customer centricity

Build customer centricity

Build customer centricity

We help you put customers at the heart of your brand creating meaningful connections, removing friction, and designing experiences that truly resonate. When you prioritize their journey, you build loyalty, trust, and long-term growth

We help you put customers at the heart of your brand creating meaningful connections, removing friction, and designing experiences that truly resonate. When you prioritize their journey, you build loyalty, trust, and long-term growth

We help you put customers at the heart of your brand creating meaningful connections, removing friction, and designing experiences that truly resonate. When you prioritize their journey, you build loyalty, trust, and long-term growth

CX that drives growth

CX that drives growth

CX that drives growth

Crafting a customer experience that embodies mindful shopping

Crafting a customer experience that embodies mindful shopping

Transforming customer experience in a utilitarian market

Transforming customer experience in a utilitarian market

CX transformation to deliver a multi-channel gourmet experience

CX transformation to deliver a multi-channel gourmet experience

Crafting India's first luxury e-commerce experience for timepiece

Crafting India's first luxury e-commerce experience for timepiece

Process

Process

Process

STEP 1

Data & Research

Data & Research

Customer behaviour and interaction data
Voice of customer & feedback data
Operational and performance data
Industry research
Competitor research

Customer behaviour and interaction data
Voice of customer & feedback data
Operational and performance data
Industry research
Competitor research

STEP 2

Mapping

Mapping

Persona
Empathy Mapping
Voice of Customer (VoC)
Customer Experience Mapping (CEM)
Customer Journey Mapping (CJM)
Perceptual Mapping

Persona
Empathy Mapping
Voice of Customer (VoC)
Customer Experience Mapping (CEM)
Customer Journey Mapping (CJM)
Perceptual Mapping

STEP 3

Strategy

Strategy

Pain point analysis
Identify opportunity zones
High Impact Analysis (HIA)
Roadmap

Pain point analysis
Identify opportunity zones
High Impact Analysis (HIA)
Roadmap

STEP 4

Design

Design

Journey design
Touchpoint design
Creative direction
AI tool implementation

Journey design
Touchpoint design
Creative direction
AI tool implementation

STEP 5

Measurement

Measurement

Customer Satisfaction Score (CSAT)
Net Promoter Score (NPS)
Customer Effort Score (CES)
Conversion rate
Retention rate
Average resolution time

Customer Satisfaction Score (CSAT)
Net Promoter Score (NPS)
Customer Effort Score (CES)
Conversion rate
Retention rate
Average resolution time

Technology partners

Technology partners

Technology partners

CX solutions

CX solutions

CX solutions

Customer Insights

We help brands expand into new markets and reach new audiences through in-depth industry analysis and customer experience mapping. By uncovering opportunity and driving strategic differentiation, we ensure scalable, sustained growth.

We help brands expand into new markets and reach new audiences through in-depth industry analysis and customer experience mapping. By uncovering opportunity and driving strategic differentiation, we ensure scalable, sustained growth.

Duration - 2 to 4 Weeks

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Voice of Customer

We tailor Voice of Customer programs to help brands truly listen to their customers, uncovering pain points and the emotions behind them. By turning insights into action, we help brands resolve issues and close the loop, leading to stronger relationships and improved customer satisfaction.

We tailor Voice of Customer programs to help brands truly listen to their customers, uncovering pain points and the emotions behind them. By turning insights into action, we help brands resolve issues and close the loop, leading to stronger relationships and improved customer satisfaction.

Duration - 2 to 4 Weeks

Let's Connect

Journey Mapping

We partner with brands to map and bring their customer journeys to life, identifying pain points and uncovering opportunities along the way. Our comprehensive, real-time journey mapping empowers brands to enhance experiences at every touchpoint, driving greater loyalty, reducing churn, and boosting advocacy.

We partner with brands to map and bring their customer journeys to life, identifying pain points and uncovering opportunities along the way. Our comprehensive, real-time journey mapping empowers brands to enhance experiences at every touchpoint, driving greater loyalty, reducing churn, and boosting advocacy.

Duration - 2 to 4 Weeks

Let's Connect

Program Design

Elevate your brand’s customer experience with programs designed to meet specific business objectives and drive measurable revenue. We create targeted initiatives focused on loyalty, advocacy, and churn, tailored to your brand’s current needs and powered by the right blend of design and technology.

Duration - 2 to 4 Weeks

Let's Connect

CX Maturity Test

A strong customer experience is the foundation for any brand aiming for growth and relevance. But with constantly evolving consumer expectations and a shifting digital landscape, every brand sits at a different point in their CX journey. We help you identify your CX maturity and set clear benchmarks using industry data, guiding your path toward meaningful and measurable progress.

Duration - 2 to 4 Weeks

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CX Transformation

We partner with brands at a pivotal stage in their customer experience strategy, helping them scale through experience transformation. By leveraging data, mapping journeys, strategising for efficiency and growth, designing seamless interactions, and measuring impact, we drive differentiation, customer loyalty, and long-term business success.

We partner with brands at a pivotal stage in their customer experience strategy, helping them scale through experience transformation. By leveraging data, mapping journeys, strategising for efficiency and growth, designing seamless interactions, and measuring impact, we drive differentiation, customer loyalty, and long-term business success.

Duration - 12 to 16 Weeks

Let's Connect

FAQs

FAQs

FAQs

What is journey management?

Why do I need journey managment?

Which plan is suitable for me?

Why is Dē.SHA Design Lab the right partner for me?

Why Is journey management the right tool for CX transformation?

What is journey management?

Why do I need journey managment?

Which plan is suitable for me?

Why is Dē.SHA Design Lab the right partner for me?

Why Is journey management the right tool for CX transformation?

What is journey management?

Why do I need journey managment?

Which plan is suitable for me?

Why is Dē.SHA Design Lab the right partner for me?

Why Is journey management the right tool for CX transformation?

Make every interaction count

About

At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.

Copyright @ 2024 De.SHA Design Lab

Make every interaction count

About

At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.

Copyright @ 2024 De.SHA Design Lab

Make every interaction count

About

At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.

Copyright @ 2024 De.SHA Design Lab