We embed machine learning and GenAI directly into your CX workflows—allowing you to predict customer needs, personalize experiences, and automate at scale.
We establish scalable CX design frameworks that ensure consistency, accessibility, and elegance across every touchpoint—helping your brand deliver experiences that feel seamless and human.
STAGE 1
Define CX Vision & Strategic Goals
Collect Voice of Customer (VoC) & Experience Data
Audit Current-State Journeys Across Key Touchpoints
Assess Experience Gaps, Tech Stack & Data Silos
STAGE 2
Implement Unified Customer Data Platform (CDP)
Launch Foundational CX Analytics & Reporting Framework
Deploy AI-Enabled Listening (Chat, Voice, Feedback Systems)
Identify Pain Points & Value Opportunities
Map Future-State Journeys with CX Use Cases
STAGE 3
Activate Journey-Based AI & Automation
Enable Omnichannel Personalization Across Key Interactions
Equip Agents with AI-Powered Support & Guidance
Refine Data Models, Business Rules & System Integrations
STAGE 4
Operationalize Real-Time Feedback Loops
Monitor CX Performance Metrics & ROI Dashboards
Drive Continuous Improvement with Predictive Analytics
Scale ICX Capabilities Across Business Units and Journeys
Intelligent Voice Of Customer
Unlock what your customers are really thinking with our Voice of Customer (VoC) programs. We help businesses capture feedback across surveys, reviews, support data, and social channels—turning insights into clear actions that drive retention and growth. Whether you’re a small firm or a scaling enterprise, we’ll design a lean, automated VoC system tailored to your business.
Duration - 12 months to maturity
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Intelligent Customer Journey Mapping
Unlock the full picture of your customer experience with Intelligent Journey Mapping. By combining feedback, behavioral data, and real-time analytics, we create living journey maps that highlight drop-offs, friction points, and moments of delight. This enables your teams to act faster, personalize experiences, and drive measurable growth across the entire customer lifecycle.
Duration - 6 months
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Intelligent Chat & Voice Agents
Enhance customer support with Intelligent Chat & Voice Agents that answer questions instantly, automate routine tasks, and connect seamlessly to your team when needed. Our AI-powered agents work across chat, WhatsApp, and phone, delivering fast, accurate, and personalized experiences 24/7. Reduce costs, improve satisfaction, and unlock scalable growth with a solution tailored for medium-sized businesses.
Duration - 4 - 8 Weeks
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Collaboration
Business Alignment
Harnessing Technology & AI
Design Thinking
Customer Obession
Strong Execution
Ria Jethmalani
MANAGING DIRECTOR
Ria Jethmalani began her journey with a focus on finance and a vision to lead companies. She rapidly rose through the ranks in e-commerce, ultimately becoming a CEO and earning a reputation as a pioneer in digital luxury sales. Seeking to expand her skill set, she studied design and engineering at Carnegie Mellon University. Ria now leads De.SHA design lab, where she specializes in AI-driven customer experience design, helping founders create intelligent, personalized, and scalable solutions for today’s evolving market.
Raj Jethmalani
MANAGING DIRECTOR
Raj Jethmalani, an honors graduate in marketing from DePaul University and an award-winning entrepreneur, brings extensive business expertise with a strong focus on branding and customer experience. With a proven track record of driving brand success through innovative strategies, he now applies his marketing insights to designing seamless and engaging customer experiences. By integrating user-centric design with data-driven marketing, Raj helps businesses craft cohesive, impactful journeys that enhance customer satisfaction and brand loyalty. His ability to bridge marketing, design, and CX positions him as a transformative leader in creating meaningful, customer-first brand experiences.
D'Addario & Co.
